Many people are asking questions about why corporations seemingly unrelated to the Common Core are taking up the Common Core cause, and I recently read an article
that raises some of those questions. But first, the video that prompted them:
ExxonMobil’s Common Core ad was first uploaded in April 2012, but the 30-second commercial is still being played on television.
The energy giant’s support for the standards is listed on its website, where ExxonMobil outlines mathematics in particular as one of Common Core’s strongest suits... The...company has already received lots of negative feedback for the ads... Executive
director of the ExxonMobil Foundation, Patrick McCarthy, said 99 out of
100 emails the company received in response to the ads were from those
opposed to Common Core.
Exxon’s not the first large company to endorse the national standards.
Intel Corp. and Cisco Systems have also taken up the banner to defend
Common Core... Intel says the company has been discussing the importance of Common
Core at various forums for its employees. The ultimate idea for Intel is
that those workers will become ambassadors for the national standards,
he said.
Some Common Core opponents have denounced the standards as part of a
large corporate agenda -- and Exxon’s commercials supporting the
standards may not be helping to dispel that notion.
Here is the full article.
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